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What marketers can learn from an Elvis impersonator

Elvis Himselvis gyrates his round body on a simple wooden stage and belts out “Suspicious Minds” to a small crowd of men and women dressed mostly in T-shirts and jeans, many of them with skin made...

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Selling Elvis in the Age of Instagram

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the...

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